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来源：百度文库 编辑：神马品牌网 时间：2024/05/05 02:42:46
湖南卫视
号称2005湖南卫视年度巨献的《大长今》已于日前落幕。虽然对于《大长今》引进播出之前的造势以及播后的影响评论好坏参半，但毫无疑问，《大长今》的引进已经成为内地引进韩剧的一个“经典案例”。
湖南卫视当初获得《大长今》包括播放和内地音像发行版权的引进价钱是800万元人民币，早在“超级女声”全国总决选前，《大长今》的广告都已经定下来了。据湖南卫视总编室李浩主任介绍说，此次推出了三种广告投放形式，其中创维得到独家冠名权，费用为660万元，仅此一单就基本收回了购买独家播出权的成本。而湖南卫视广告部主任樊旭文也曾透露，其他插片广告的收益在3000万元左右。当然，，与经济效益相比，作为电视台，更看重其所带来的社会效益。的确，高收视率、高媒体关注度《大长今》也给湖南卫视带来更多的无形效益，这些，可能很难用具体的数字概括。
The 《 is big long now 》 :A" classic" case example
The Hunan 卫 sees
Allege 2005 Hunan 卫s see the year the huge the 《 that dedicate big long the 》 ends already and recently now.Although for 《 the big and long 》 ushers in now before broadcasting build the power and influence commentary quality sowing behind half, beyond all doubt, 《 the big long 》 ushers in now already the hinterland of becoming a" classic case example" ushers in the play of 韩 .
The Hunan 卫 sees to acquire the 《 the big long 》 at the beginning to include to broadcast now to resembles to publish with the hinterland 音 the copyright ushers in price is advertisement that 8,000,000 dollar renminbi, the as early as" super female voice" whole country definitely is total before choosing, the 《 is big long the 》 all have settled down now.See the total plait room the Lee the 浩 the director according to the Hunan 卫 the introduction say, this time release three kinds of advertisements throw in the form, among them create the 维 get the exclusive hat a power, the expenses is 6,600,000 dollars, only this and no more a single basic took back to purchase the exclusive broadcasting the cost of the power.And the Hunan 卫 sees the advertisement a director the 樊旭 text to also once reveal, other put the income of a slice of advertisements in 30,000,000 dollars or so.Certainly,, compare with economic performance, be used as the television station, even think greatly of its a social performance for bringing.Really, the high viewer rating, high medium concern a 《 is big long the 》 also sees the Hunan 卫 to bring more invisible performances now, these, may can hardly generalize with the concrete arithmetic figure.