万象城意大利餐厅:请英文高手帮忙翻译下,很急,谢谢

来源:百度文库 编辑:神马品牌网 时间:2024/05/04 04:12:11
我国加入WTO和北京申奥成功双喜临门,给我国企业带来了前所未有的机遇和挑战。随着外国资本纷纷登陆我国市场,市场竞争越来越白热化,竞争在技术、管理、人才、产品、价格和企业形象等方面已经硝烟四起。在消费者日趋追求多样化、个性化的今天,企业形象和品牌已经成为市场竞争中重要法码,企业形象和产品形象对消费者的冲击力日益彰显。塑造良好的企业形象,用以增加企业凝聚力和竞争力,已成为推动企业发展的一种动力。
企业形象品牌是企业的形象成为一个品牌,建立了特殊的符号特征,注入了消费者的额外感情。使之成为企业进一步生存和发展的需要。
视觉识别 (VI) 是具体化、视觉化的传达形式,项目最多,层面最广,效果最直接。 VI 的传播力量与感染力最为具体而直接。能将企业识别的基本精神与差异性充分地表达出来,并且可以让消费者一目了然地掌握其中的情报讯息,轻易地达成识别、认知的目的。
同样,在VI系统也在企业内部通过影响企业文化的四个因素和企业外部的因素来对企业品牌形象起重要的作用。

The access to the WTO and success of the application for organizing the Olympic Games in Beijing have double happiness of China , has brought unprecedented opportunity and challenge to enterprise of our country. As the foreign capital land the market of our country one after another , the market competition is more and more fierce , the smoke of gunpowder in such aspects as technology , management , talent , products , price and corporate image of competition rises from all around. Today, consumers pursued the diversification, individualized day by day, corporate image and brand have already become the important law yard in market competition, corporate image and shock power to consumers of the products image are reflected day by day.

Mould the good corporate image, in order to increase cohesive force in enterprise and competitiveness, have already become a kind of motive force of promoting the development of enterprise. Corporate image brand whether image of enterprise become one brand , set up special symbol characteristic, have poured into consumers' extra emotion. Make it become need that enterprises further survive and develop.

The vision discerns (VI) it is specifying , vision janitor's form , projects are the most, the aspect is the widest, the result is the most direct . VI Spread strength and appeal and the direct most. Can fully express basic spirit and difference which enterprises discern , and can let consumers grasp the information message among them very clearly , reach discerning , cognitive purpose easily .

Likewise , play an important role to enterprise's brand image inside enterprises by influencing four factors and enterprise's external factors of the corporate culture in VI system too.

China's accession to the WTO and Beijing's successful Olympic bid double happiness has blessed the house, to our enterprise brings unprecedented opportunities and challenges. With the landing of foreign capital have my market competition increasingly intense market competition in the technology, management, personnel, products, prices and corporate image, has been smoke everywhere. Consumers are increasingly seeking diversification in, personalized Today, corporate image and brands have become an important market competition law codes, corporate image and product image of the impact on consumers increasingly clear. Mold good corporate image to increase the cohesion and competitiveness of enterprises, has become a driving force to promote enterprise development. Corporate image brand is a brand image of enterprises, the establishment of a special feature symbols, injected additional consumer sentiment. To be further survival and development of enterprises. Visual identification (VI) is concrete, visual forms of communication, the largest project, the most extensive level, the most direct effect. VI forces and the dissemination of the most concrete and direct appeal. Enterprises can identify differences in the basic spirit and fully expressed, and allows consumers to have clear information on which messages easily reached identification, cognitive purpose. Similarly, in VI also their internal systems through the four factors affecting the corporate culture and business factors external to the enterprise brand image play an important role.