简历电话图标素材:论文摘要翻译 急急急

来源:百度文库 编辑:神马品牌网 时间:2024/04/29 06:54:45
摘要:随着信息技术的进一步发展,特别是因特网的普及和应用,人们的交易和商务活动受到了巨大的影响和冲击,电子商务作为一种新兴的商务模式正引来越来越多的企业和个人的广泛关注。电子商务无论对企业还是个人都带来了新的机遇和新的挑战,它改变了企业的商务活动方式和人们的消费方式,对企业的生产和管理、人们的生活和工作乃至政府职能等方面带来巨大影响,而传统企业更是成为网络经济的主流出现在电子商务舞台上。纵然电子商务对企业运作模式的冲击之大,然而它的创新发展仍将处于摸索、竞争的起步阶段,机遇和挑战同在,必须从企业发展战略高度出发,提出和实现电子商务发展策略,以迎接电子商务时代的到来。本文专门从企业经营管理的角度探讨了营销的基本模式,全面分析了“电子商务背景下营销的管理”以及“电子商务背景下营销模式的创新”
关键词:电子商务 企业经营 营销管理 创新

Abstract
Along with information technology further development, specially Internet's popularization and application, people's transaction and the commercial activity has come under the huge influence and the impact, electronic commerce took one kind of emerging commercial pattern is bringing in more and more many enterprises and individual widespread attention. Regardless of electronic commerce has all brought the new opportunity and the new challenge to enterprise individual, it changed enterprise's commercial activity way and people's expense way, to enterprise's aspects and so on production and management, people's life and work and even government function brings the huge influence, but the traditional enterprise is becomes the network economy the mainstream to appear in the electronic commerce stage. Even if electronic commerce to enterprise operation pattern big impact, however its innovation development will still be in the fumble, the competition start stage, the opportunity and the challenge with in, had to embark highly from the enterprise developmental strategy, proposed and realized the electronic commerce development strategy, greeted the electronic commerce time the arrival. This article has specially discussed the marketing basic pattern from the enterprise management and operation angle, has analyzed “under comprehensively the electronic commerce background the marketing management” as well as “under the electronic commerce background the marketing pattern innovation” .
Key words: E-commerce, Enterprise manages, Marketing management, Creative.