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来源:百度文库 编辑:神马品牌网 时间:2024/04/29 20:12:11
本文从研究电子商务和中小企业电子商务战略出发,通过对中小企业发展电子商务的环境进行剖析,对中小企业电子商务战略进行了系统分析,分析了我国中小企业竞争态势,核心竞争力极其存在的问题,针对中小企业电子商务面临的有利条件和存在的问题,提出中小企业的战略制定以企业信息化为重点,以企业管理创新为基础,并且针对电子商务新环境的要求把网络营销战略、企业联盟战略以及人才的战略作为战略的重要内容。并在文章最后提出了适合我国国情发展的中小企业电子商务经营策略。

The study is from e-commerce and e-commerce strategies starting SMEs, through the development of SMEs through electronic commerce environment analysis, a systematic analysis of SME e-commerce strategies, analyzed the situation of SMEs competition, the core competitiveness extremely problems e-commerce for SMEs facing favorable conditions and problems, develop strategies to make SMEs into key business information to enterprise management innovation as a basis for e-commerce and new environmental requirements that marketing strategies, strategic business alliances and strategic talents as an important part of the strategy. And finally presented in the article suitable for the conditions of our country SME e-commerce business strategy development.

The following is based on the strategy for study of electronic business and