宝宝满月照自己拍:广告方面的英文文章哪里有？

Ad Strategy Tips

Ad Design and Maintenance
We recommend implementing the following guidelines when creating and editing an ad:

Make your ad titles and descriptions relevant and compelling. Advertisers with succinct ads that clearly state the products or services they offer can experience a greater impression and click-through rate.

Use the exact landing page in the Destination URL so potential customers are taken directly to the product or service page when they click your ad. Advertisers can achieve more conversions when potential customers do not have to navigate through various pages to find the item they are interested in.

Make the majority of your keywords specific to your business, product, or service; supplement these keywords with a few general terms. Advertisers that follow this strategy can attract more qualified traffic and experience a higher conversion rate.

Update your titles and descriptions often to keep your ads fresh and to promote special offers, sales events, and so forth. Advertisers that refresh their ads and publicize sales can increase the amount of traffic they receive and improve their click-through rate.

Monitor the performance of your keywords and those your competitors are using on the MIVA Network; adjust your keyword bids or use different keywords to increase your impressions and improve your click-throughs. Advertisers that continually monitor and update their keywords can make the most of their online advertising budget and improve their ROI.

Make your ad more relevant to potential customers by using the Terming function of the Keyword Identifier tool. Terming dynamically alters an ad by inserting the keyword you bid on into the ad when it is displayed on the MIVA Network. Advertisers that implement Terming can increase their click-through rates.

Back to top

Analytic Tools
We offer the following dynamic tools to assist you in determining optimal ad and keyword performance:

MIVA AdAnalyzer™: AdAnalyzer is a post-click tool that enables you to insert tracking code into your Web site to determine which keywords are generating the most click-throughs. Detailed reports are available and include information such as number of clicks, average cost per click, total spend, conversions, page views, and revenue/ROI. AdAnalyzer can help advertisers achieve their online advertising goals more often by generating data that is used to fine-tune advertising strategies. For more information on AdAnalyzer, please see the MIVA AdAnalyzer™ User Guide.

Keyword Identifier: The Keyword Identifier tool enables you to insert code into your Web site to track specific keywords or target particular landing pages. Keyword Identifier can help advertisers achieve more conversions by identifying which keywords are performing the best and which landing pages are experiencing the most volume. For more information on Keyword Identifier, please see the Keyword Identifier User Guide.

Back to top

Account Management and Performance
We provide several products to help you streamline the management of your ads, increase the number of impressions you receive, and create custom ads based on specific keywords. Our account management and performance tools include the following:

Campaign Management: The Campaign Management tool enables you to manage your ads and keywords from within a campaign, which has a set budget and schedule. Implementing campaigns can save you time and help optimize your spend within the MIVA Network. Advertisers that manage campaigns around specific dates and time frames can improve ad relevancy, which can result in higher conversion rates and ROI. Please see creating a campaign for more information on Campaign Management.

MIVA Match®: MIVA Match is an expanded keyword matching feature that matches similar and relevant terms that are searched on to keywords you bid on, which triggers your ad being served on the MIVA Network. MIVA Match's flexibility enables you to exclude terms from matching so unqualified traffic is weeded out. Advertisers that enable MIVA Match for their entire account can increase their impressions and reach more potential customers. For more information on MIVA Match and defining excluded terms, please see Use MIVA Match.

Back to top

Optimization Service
The Advertiser Support department can provide you with free, customized account optimization assistance if you are having difficulty implementing your online advertising strategy. An Editorial Network Specialist will contact you to discuss your goals, then conduct a comprehensive review of your campaigns, ads, and keywords to identify areas for improvement. The specialist will provide suggestions to enhance the campaigns, ads, and keywords you currently have or create new campaigns, ads, and keywords to replace them. Optimization services can help advertisers maximize their return on investment and reach their Pay-Per-Click advertising goals. To learn more about the optimization service, please contact our Advertiser Support department