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来源:百度文库 编辑:神马品牌网 时间:2024/05/03 04:59:29
本文首先对新经济时代下我国网络游戏市场的总体状况作了简单的阐述,对新经济时代下我国网络游戏市场的规模、发展趋势及政治环境作了描述,指出了网络游戏在新时代下存在的巨大发展前景。然后对影响我国网络游戏发展的问题进行了分析,指出问题的严重性及其危害,并提出了应该如何正确对待。接着文章对网络游戏企业在新经济时代下如何通过营销创新,革新经营模式进行了较为详尽的分析和探讨。针对我国现阶段网络游戏发展的现状,分别从产品创新、产品组合、分销渠道、盈利模式、细分市场及大市场战略方面,提出了适应新经济时代发展的营销创新方案,并以市场中的成功案例阐明了方案的可行性,为我国网络游戏企业的发展提供新的发展思路。

This article first our country network game market overall condition has made the simple elaboration to the new economical time under, on the new economical time under our country network game market scale, the development tendency and the political context has made the description, had pointed out the network game remains after deduction in the new times in the huge prospects for development. Then to affected the question which our country network game developed to carry on the analysis, pointed out the question the gravity and its the harm, and proposed how should correctly treat. How after that the article to the network game enterprise under the new economical time through the marketing innovation, the innovation management pattern has been carrying on a more exhaustive analysis and the discussion. Present situation develops which in view of our country present stage network game, separately from the product innovation, the product combination, retails the channel, the profit pattern, subdivides the market and the big market strategy aspect, proposed adapts the new economical time development marketing innovation plan, and had expounded by the market in successful case the plan feasibility, provides the recent development mentality for our country network game enterprise's development .