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客户关系管理是旨在有效改善企业与客户关系的新型竞争理念与管理方法。本文通过对基于信息技术下的证券业客户关系管理理论的研究,结合对我国证券业实施客户关系管理现状分析,以及对我国券商实施客户关系管理的必要性的分析,提出构建证券业客户关系管理内容和应用构架的基本思路。从而具体制定出基于信息技术实施证券业客户关系管理的步骤。最后,总结出证券业客户关系管理应注意的问题,力求探索出适合我国证券业客户关系管理的成功之路。

The customer relations management is for the purpose of effectively improving the enterprise and the customer relations new competition idea and the management. This article through to based on the information technology under negotiable securities industry customer relations management theory research, unifies to our country negotiable securities industry implementation customer relations management present situation analysis, as well as to the our country ticket business implementation customer relations management necessary analysis, proposed constructs the negotiable securities industry customer relations management content and applies the skeleton the basic mentality. Thus the concrete system decides on based on the information technology implementation negotiable securities industry customer relations management step. Finally, summarizes the question which the negotiable securities industry customer relations tube should pay attention, makes every effort to explore suits our country negotiable securities industry customer relations management road of the success.