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多元化战略研究是现代战略管理领域内的一个热门的研究课题。||Diversified strategic research is a popular research topic in the modern strategy management realm.自1957年美国经营战略专家安索夫在其论文《多元化战略》中第一次提出了多元化战略的概念以来。||Diversified strategic research is a popular research topic in the modern strategy management realm.Since 1957 United States conducted strategic man of expert, Anne, 索 to put forward diversified strategic concept for the first time in its thesis 《 diversified strategy 》 .全球的学者们对它的研究就一直没有停止过，随着对多元化战略的研究层次越来越深入，学者们基本上认同多元化战略的实施可以帮助企业减低对单一行业的依赖，延长企业的生命周期；多元化的扩张可以使企业获得规模经济；多元化的发展会导致企业形成复杂的组织结构等，但学者们对企业多元化战略与企业经济效益、企业总体的风险的关系仍未达成共识。||Diversified strategic research is a popular research topic in the modern strategy management realm.The Since 1957 United States conducted strategic man of expert, Anne, the 索 to put forward diversified strategic concept for the first time in its thesis 《 the diversified strategy 》 .The scholars research to it of the world hasn't been stopping lead, along with is more and more thorough to diversified strategic research layer, the scholars approving diversified strategic implement basically can the in aid of business enterprise turn down the dependence to single profession, prolonging a business enterprise of life cycle;The extend of diversification can make the business enterprise acquire scale economy;Diversified development will cause complicated organization structure of the business enterprise formation etc||Diversified strategic research is a popular research topic in the modern strategy management realm.The The Since 1957 United States conducted strategic man of expert, Anne, the the 索 to put forward diversified strategic concept for the first time in its thesis 《 the the diversified strategy 》 .The scholars research to it of the world hasn't been stopping lead, along with is more and more thorough to diversified strategic research layer, the scholars approving diversified strategic implement basically can the in aid of business enterprise turn down the dependence to single profession, prolonging a business enterprise of life cycle;The extend of diversification can make the business enterprise acquire scale economy;Diversified development will cause complicated organization structure of the business enterprise formation etc., but the scholars to the business enterprise diversified strategy and business enterprise economic performance,business enterprise the relation of the total risk not yet reaches a consensus.本文将通过理论论证，案例分析和对我国上市企业的业绩的数据分析等方法，探讨企业多元化战略对企业发展所起的作用，指出企业在实施多元化战略的过程中所要注意的问题。