夜晚如何寻找北极星:帮我翻译一段英文

Brand image is defined as consumers' perceptions as reflected by the associations they hold in their minds when they think of your brand.
Brand awareness is when people recognize your brand as yours. This does not necessarily mean they prefer your brand (brand preference), attach a high value to, or associate any superior attributes to your brand, it just means they recognize your brand and can identify it under different conditions.
Brand awareness consists of both brand recognition, which is the ability of consumers to confirm that they have previously been exposed to your brand, and brand recall, which reflects the ability of consumers to name your brand when given the product category, category need, or some other similar cue.
Aided awareness occurs when you show or read a list of brands and the person expresses familiarity with your brand only after they hear or see it.
Top-of-mind awareness occurs when you ask a person to name brands within a product category and your brand pops up first on the list.
When you think about facial tissue, gelatin, and adhesive bandages, do the brands Kleenex? Jello? and Band-Aid?come to mind? These brands enjoy strong top-of-mind awareness in their respective categories.
This is simple so far, right?