农村十元三样产品批发:英文翻译

CRM (customer relationship management), broadly means that during the course
of operation, enterprises make marketing strategy to meet the individual demand of
customers, by means of accumulating customer information continuously and using
the information acquired. CRM implies the change of ideas, that is, enterprises
launching all the management activities based on customers.
This article attempts to provide a unified and efficient plat form for Tangrenshen
group, which will make contact with salers and cultivators, by inquiring deeply into
the current situation and tendency of CRM. What's more, this plat form will help
Tangrenshen group deal with and analyze the information of customer resource
quickly, and offer lots of useful information to help the leaders and responsible
departments to analysis the market dynamically, make rational decisions, and fulfill
daily management. Thus, dynamically, make rational decisions, and fulfill daily
management, Thus, it will help the enterprise promote the customer value, make
customers more satisfied, attract and keep more customers and increase the turnovers.
Besides, it will help reduce the marketing segments, decrease the operating costs, by
sharing the information and optimizing the trade process. Finally, it will promote the
key competitive capacity of Tangrenshen group.
This article, at first, analyzes the development, the marketing management of
customer value and competition of Tangrenshen group and the analysis puts forward
the necessity of CRM. Then it talks about something in the following five aspects,
such as: the current situation strategical significance and the main content of the CRM,
some key factors in the practice of CRM theory, the building of enterprise literature
and CRM, and the high-levels' choice of CRM. On the whole, this article tries to
explain from a theoretic perspective and establish rational CRM system that accords
with reality of the enterprise. After discussing specifically the strategical goals and
focal points of Tangrenshen group's CRM, a new CRM system is established and the
new system will enhance the customer loyalty, strengthen the competitory superiority
of Tangrenshen group, and adapt to the market, change to ideas, and improve their
service. In the end, the article analyzes specifically implementary tactics of
Tangrenshen group's CRM strategy.
Key Words: customer relationship;customer value;
marketing management; tactic suggestion