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来源:百度文库 编辑:神马品牌网 时间:2024/04/30 17:50:21
An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. This strategy, when built in a rational and intelligent manner, will reflect other business considerations and objectives as well. As Portable MBA in Marketing authors Alexander Hiam and Charles D. Schewe stated, a business's advertising strategy "determines the character of the company's public face." Even though a small business has limited capital and is unable to devote as much money to advertising as a large corporation, it can still develop a highly effective advertising campaign. The key is creative and flexible planning, based on an indepth knowledge of the target consumer and the avenues that can be utilized to reach that consumer.
广告策略是一种竞争运动,用以与潜在的消费者进行产品和服务的有关交流,希望能说服他们购买这些产品,享受服务。当运用理性和智慧的方式去看待战略广告时,会反映出其他商业的考虑还有目标.就像MBA硕士市场营销专家Alexander Hiam 和 Charles D. Schewe说的那样,商业的战略广告"决定着公司的公共形象"。.即使一个小公司,由于资金有限,没有办法投入大量资金用以广告宣传,仍然可以建立一个高效的竞争广告,但其关键是要富有创造性和灵活性的计划。这个计划是建立在对于目标客户的深入了解以及吸引客户的利用途径上的。

广告策略是与潜在的消费者进行关于产品和服务的交流,并试图说服他们购买产品或服务的战役。当用理性和智慧的眼光去看待这项策略时,同样也会反映出其他的商业考虑和目标.正如<市场营销>的作者MBA (头衔自己加)Alexander Hiam 和 Charles D. Schewe所言,商业的战略广告"决定着公司的公共形象"。即使一个小公司,由于资金有限,没有办法投入大量资金用以广告宣传,仍然可以建立一个高效的竞争广告,但其关键是基于对目标客户的深入了解及吸引客户的利用途径的计划要富有创造性和灵活性。