玫瑰精灵对比雷神:有一句实在不知怎么翻译 不要用软件帮我谢谢

来源:百度文库 编辑:神马品牌网 时间:2024/05/02 06:29:47
Essential to this rather abstract process is the development of a "positioning statement," as defined by Gerald E. Hills in "Marketing Option and Marketing" in The Portable MBA in Entrepreneurship: "A 'positioning statement' explains how a company's product (or service) is differentiated from those of key competitors."

这个有点抽象的过程的本质就是"市场定位"的发展,正如Gerald E. Hills在<The Portable MBA in Entrepreneurship>一书中有关"营销选择与市场营销"内容中所定义的:市场定位解释了一个公司的产品(或服务)如何与其它的主要竞争者区别开来.