神马品牌网中国现代军装礼服胸章:急译两段
来源：百度文库 编辑：神马品牌网 时间：2024/05/05 14:15:13
从第三段的后半部分开始翻好了
前面的我都翻了
Numerous models for the way trust is established and maintained in an e-commerce setting have been proposed. The real trust builds through a company’s actual behavior towards its customers over time. Trust is seen to be difficult to build and easy to lose
The model of trust for e-commerce has four main components: factors affecting trust before the site is accessed, including brand reputation, previous off-line experiences with the merchant, and differences between individuals in their general propensity to trust; interface properties such as graphic design and layout, content organization and usability; informational content including information the merchant provides about products and services, privacy policies, and privacy practices; and relationship management, including post-purchase communication and customer service.
Since trust is based on experience over time, establishing initial trust can be a major challenge to newcomers in e-commerce, particularly those who do not have well established off-line brands Without initial trust, merchants cannot build a good transaction history—and without a good transaction history, consumers may not build trust in these merchants. However, to some extent, merchants can ‘buy’ trust though advertising: this evidence of financial investment implies to consumers that a firm will not engage in quick gain deception. However, a high entry barrier for new merchants, particularly for small and medium sized enterprises, will remain unless effective reliance mechanisms aimed at enhancing system trust are developed. This paper outlines a number of new and emerging consumer reliance mechanisms.
Distance transactions often provide insufficient information about the merchant and about the goods and services offered. He highlights the fact that they also require consumers to accept the ‘risk of prior performance’. The consumer generally has no opportunity to see and feel products, or to evaluate a service in detail before making a purchase decision. Information about the physical location of a merchant is often missing. From the text we know that one of the big barriers in e-commerce is trust.
没想到贴出来会显得这么乱,都看不出分段了
那请帮忙从下半部分中however开始的那儿开始翻
前面供参考
前面的我都翻了
Numerous models for the way trust is established and maintained in an e-commerce setting have been proposed. The real trust builds through a company’s actual behavior towards its customers over time. Trust is seen to be difficult to build and easy to lose
The model of trust for e-commerce has four main components: factors affecting trust before the site is accessed, including brand reputation, previous off-line experiences with the merchant, and differences between individuals in their general propensity to trust; interface properties such as graphic design and layout, content organization and usability; informational content including information the merchant provides about products and services, privacy policies, and privacy practices; and relationship management, including post-purchase communication and customer service.
Since trust is based on experience over time, establishing initial trust can be a major challenge to newcomers in e-commerce, particularly those who do not have well established off-line brands Without initial trust, merchants cannot build a good transaction history—and without a good transaction history, consumers may not build trust in these merchants. However, to some extent, merchants can ‘buy’ trust though advertising: this evidence of financial investment implies to consumers that a firm will not engage in quick gain deception. However, a high entry barrier for new merchants, particularly for small and medium sized enterprises, will remain unless effective reliance mechanisms aimed at enhancing system trust are developed. This paper outlines a number of new and emerging consumer reliance mechanisms.
Distance transactions often provide insufficient information about the merchant and about the goods and services offered. He highlights the fact that they also require consumers to accept the ‘risk of prior performance’. The consumer generally has no opportunity to see and feel products, or to evaluate a service in detail before making a purchase decision. Information about the physical location of a merchant is often missing. From the text we know that one of the big barriers in e-commerce is trust.
没想到贴出来会显得这么乱,都看不出分段了
那请帮忙从下半部分中however开始的那儿开始翻
前面供参考
关于在电子商务中建立信任关系的模式已经有了很多的提议。真正的信任关系是通过一家公司与其客户的长期商业交往中的实际行为建立的。而信任关系易毁难建。
电子商务中的信任关系模式包括四个组成部分：
一、客户在实际访问网站之前所得到的可能影响信任度的关于公司的信息。包括品牌名声，与公司曾有过的线下交易，及因客户而异的对信任的大体倾向。
二、网站的界面特点。包括图像设计，框架结构，内容组织和用户友好度。
三、对咨询类内容的处理。包括卖方对产品和服务的介绍，隐私政策和隐私保护手段。
四、对客户关系的管理。包括售后沟通和售后服务。
正因为信任关系是由长期经验中得来的，电子商务中的新手很可能感觉一开始的信任关系的建立十分困难，尤其以那些在线下也没有名气的品牌为甚。而如果没有信任，卖方就无法建立好的交易历史，导致买方更难对他们产生信任。然而，在某种程度上，卖方可以通过广告来“买”信任：这类投资给消费者一个卖方不是个追逐短期效益的印象。但对新手，尤其是对中小型企业来说，如果没有一套切实有效的增加信任的客户信赖机制，则进入市场的障碍还是很大的。此文提出了一些最新的客户信赖机制。
远距离付款经常导致客户得不到关于卖家及其产品和服务的充分信息。事实上客户被要求接受“先前后货”的模式，他们在付款前通常没有机会看到和触摸到商品，或具体地评估服务质量。关于卖方的地理位置也经常被忽略。从此问我们可以看出电子商务最大的进入障碍之一就是信任度。