山西武乡:请介绍一下SINALCO这个牌子的饮料

Sinalco is a renowned brand in the gastronomy and retail trade for 100 years now. The cult brand Sinalco is sold in more than 40 countries around the world.

In 1902, the foundations for its success were laid by the scientist Friedrich Eduard Bilz. The history of the extraordinary taste began with Bilz´ inventing the so-called "Bilz Brause", a specific sort of sherbet powder. Together with the industrialist Franz Hartmann, Bilz started to produce and sell Sinalco.

The path to the brand's success was pointed in 1905. Because of numerous attempts of imitating Sinalco, the two proprietors searched for a catchy name which could be protected by patent. Finally a prize competition led to the birth of the name "Sinalco", as a abbreviation of the Latin word "sine alcohole".

By 1907, Sinalco became a world famous brand. As one of the first beverage brands, Sinalco was exported worldwide, with South America and the Middle East among this main areas.

Another landmark in the brand's history was made when Sinalco received the characteristic red-point as its corporate identity (CI), the worldwide sign of recognition in 1937.

In the fifties the shape of the bottle became unmistakable for Sinalco. The legendary Sinalco bottle was set out to conquer the world. In the new millennium the legendary cult bottle was modernized and since then, served to consumers all over the world.

This year, Europe's oldest soft drink brand celebrates its one hundredth birthday. Join us as we celebrate one of the best known and most popular soft drinks!
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