最好的有线话筒:急求分析Procter & Gamble :Combating “hidden hunger”
来源:百度文库 编辑:神马品牌网 时间:2024/05/19 23:41:41
QUESTIONS:
1. Using SWOT analysis to analyze the advantages and disadvantages for P&G to develop low income market products. How did P&G evaluate the opportunities in marketing environment?
2. What is the core benefit that nutritional products produced by P&G offer? What are the actual and augmented levels of the products?
3. How did P&G ensure that products actually reached the markets they were aimed at?
4. How did P&G Create demand for the product P&G offered?
5. In making product decisions, how did P&G deal with its social responsibility?
6. Evaluate P&G’s present marketing strategy for nutritional products. What marketing recommendations would you make to P&G as it tries to gain more market share in international markets?
1. Using SWOT analysis to analyze the advantages and disadvantages for P&G to develop low income market products. How did P&G evaluate the opportunities in marketing environment?
2. What is the core benefit that nutritional products produced by P&G offer? What are the actual and augmented levels of the products?
3. How did P&G ensure that products actually reached the markets they were aimed at?
4. How did P&G Create demand for the product P&G offered?
5. In making product decisions, how did P&G deal with its social responsibility?
6. Evaluate P&G’s present marketing strategy for nutritional products. What marketing recommendations would you make to P&G as it tries to gain more market share in international markets?