神马品牌网三一重工商砼机械:帮忙翻译一下，不要机翻的，谢谢
来源：百度文库 编辑：神马品牌网 时间：2024/04/25 16:00:13
本文主要论述跨国公司本土化经营策略及其实施，对本土化的定义，我国市场的基本状况做了简单介绍，同时对跨国公司本土化经营的原因和本土化策略的实施种类做出详细论述,包括人才本土化，科研开发本土化等等。在文中也例举微软，可口可乐，麦当劳三家著名跨国公司在我国本土化策略成功实施为例，阐述它们各自面对不同市场条件下的不同措施。最后提出大多跨国公司在我国遇到的相同问题，同时也展示我国本土公司在应对跨国公司挑战时，看到跨国公司的策略事物，探索出自己的道路，在市场中找到属于自己的份额。
with the standardization of the market econemy and the status improving in the world trade organization,multinational will invest in our market more actively.at the same time,the first problem when multinational enter other contries' market will face is that how to combine with the target market,so,this article discusses the way to localize the multinationals.
this article mainly discusses the localization methods and application.in the market of our contry,we have introduced the definion of localization.and we also have the details about how to deal with these problems.in this article ,we take microsoft,coca,mfc for examples to illustate that how these three companies localize in chinese market. fillany,we propose the common problems of the multinationals in our contry.